Resource Library
Latest Post
How to Stop Selling Imitation: Secrets to Selling Real Wood Floors
Setting the Stage During the 2019-2020 pandemic, many businesses took a hit financially. Flooring retailers were no exception, and some did not make it while others navigated the winds to unbelievable sales. Revenues in midwestern states and other outlying areas held...
How to Stop Selling Imitation: Secrets to Selling Real Wood Floors
Setting the Stage During the 2019-2020 pandemic, many businesses took a hit financially. Flooring retailers were no exception, and some did not make it while others navigated the winds to unbelievable sales. Revenues in midwestern states and other outlying areas held...
Hudson – Modern Solid Hardwood
Looking for a timeless floor that will add beauty and warmth to your space? Our Hudson collection features 8 natural brown tones to give your home a fresh, welcoming look. Designed with locally harvested North American Ash and Maple, this solid hardwood collection is...
Wide Plank – Enhanced Surface Protection, Real Wood Feel
If large plank floors are what you're looking for in a robust 22 mil wear layer, then the Wide Plank Collection is the answer! Designed to replicate the natural texture and grain of real hardwood, "the added painted bevel edge detail increases the look of wood...
How to Stop Selling Imitation: Secrets to Selling Real Wood Floors
Setting the Stage During the 2019-2020 pandemic, many businesses took a hit financially. Flooring retailers were no exception, and some did not make it while others navigated the winds to unbelievable sales. Revenues in midwestern states and other outlying areas held...
Pricing Update for 2023 Q3
New price books now available for download We’ve updated our pricing for Portercraft products for the third quarter of 2023. These prices are effective July 3, 2023 and valid until further notice. You can find the latest pricing on your My Account page.
Hudson – Modern Solid Hardwood
Looking for a timeless floor that will add beauty and warmth to your space? Our Hudson collection features 8 natural brown tones to give your home a fresh, welcoming look. Designed with locally harvested North American Ash and Maple, this solid hardwood collection is...
Today’s Picks
Hudson – Modern Solid Hardwood
Looking for a timeless floor that will add beauty and warmth to your space? Our Hudson collection features 8 natural...
How to Stop Selling Imitation: Secrets to Selling Real Wood Floors
Setting the Stage During the 2019-2020 pandemic, many businesses took a hit financially. Flooring retailers were no exception, and some did not make it while others navigated the winds to unbelievable sales. Revenues in midwestern states and other outlying areas held...
Hudson – Modern Solid Hardwood
Looking for a timeless floor that will add beauty and warmth to your space? Our Hudson collection features 8 natural brown tones to give your home a fresh, welcoming look. Designed with locally harvested North American Ash and Maple, this solid hardwood collection is...
Wide Plank – Enhanced Surface Protection, Real Wood Feel
If large plank floors are what you're looking for in a robust 22 mil wear layer, then the Wide Plank Collection is the answer! Designed to replicate the natural texture and grain of real hardwood, "the added painted bevel edge detail increases the look of wood...
Gold Coast – Warm Hues, Subtle Grain
Featuring a range of colors and clean looks, Gold Coast offers this 6-1/4” wide Brazilian Oak plank, engineered to last. Constructed in 3/8” thickness for compatibility with old or new home installations, a wire-brushed 1.7mm EcoCut wear layer reveals the subdued...
Cleaning & Care
3 Ways To Keep Your Hardwoods Clean During the Holidays
Want to know how best to clean your hardwood floor for the holidays? When the holiday season comes around, it’s time...
How to Fix a Scratch on a Hardwood Floor
Need to fix a scratch? Scratched wood flooring doesn't always require a complete re-sand and refinish. A deep scratch often comes from moving heavy objects across the floor. It can also develop from forgetting to put felt protectors on furniture legs. Overtime, the...
Help For A Hassle-Free Humidifier?
Troubleshooting common issues Whole-home humidifiers are designed with a variety of features. Learning about these features will help you maintain and keep your unit operating well. Properly functioning humidifiers help to maintain ideal indoor conditions during cold...
3 Ways to Prevent Scratches on Wood Floors
The first scratch is always the worst. Whether it’s your new car, phone, or hardwood floors, a scratch or gouge brings a feeling of disappointment especially if it could have been prevented. Not all accidental damage is preventable. The routines of daily life happen...
How Cleaning Your Gutters Can Save Your Wood Floors
Learn in this article how keeping your gutters free of debris can save your wood floors! You may find it hard to believe that the gutters outside your home can affect the flooring inside. They are indeed connected as their proper function is to capture excess rain...
Flooring 101
How to Stop Selling Imitation: Secrets to Selling Real Wood Floors
Setting the Stage During the 2019-2020 pandemic, many businesses took a hit financially. Flooring retailers were no...
What does CARB Phase 2 compliance mean?
What’s CARB Phase II compliance and what does it have to do with your floor? In April 2007, California’s Air Resources Board, (CARB), working under the Environmental Protection Agency, instituted regulations regarding formaldehyde levels allowed in composite wood...
How to Acclimate Solid Hardwood The Right Way
How long will a floor take to acclimate? It all depends on what type of flooring you're installing and maintaining the environment. Moisture, both too much or too little, is the primary cause for problems with flooring. A key way to avoid moisture-related problems is...
Winter and Wood Floors
Winter in northern, mountain and central areas brings more than the freezing temperatures. As the atmosphere cools down, the air loses moisture. Cold and arid days push outdoor humidity levels into the single digits causing days or even weeks to be at 20% RH or less....
Which Wear Layer is Right for My Engineered Floor?
The evolution of processing trees into flooring has changed through the years. Because of technology advances and environmental concerns, we have new ways to craft beautiful, resilient, and affordable wood flooring. Traditional methods cut lumber into solid hardwood...
Mission
Portercraft Floors, Partners in Mission
As a trusted resource in your community, people come to you not just looking for a floor to walk on, but a better home...
The Carroll Project
Life keeps happening – all the joys and all the woes – despite a global pandemic, social unrest, and the uncertainty that used to be easier to ignore. While some see this time as being more divisive than ever, it’s also overwhelming with opportunity to be a neighbor,...
The Still Creek Ranch Project
We often get questions about how Portercraft Floors is different, and one of the first things we say is that we aim to do business as mission. But what does that actually mean? “We’re very passionate about teaching people that you don’t have to sacrifice your skills...
Overcoming Adoption Barriers with Show Hope
Our CEO, Sam Cobb, recently interviewed Emily Chapman Richards, Executive Director of Show Hope. Founded by her parents, Mary Beth and Steven Curtis Chapman, Show Hope advocates and supports orphan care and adoptions. We've partnered with Show Hope to unite loving...
How to Buy a prefinished wood floor
Make the best choice with our buying guide.