Mission at the Forefront
For some companies, mission is often an after thought or add-on to help improve public relations.
We believe that business is mission. This unusual approach simply means we seek to change the “why” in doing business.
Our greatest calling is to use our everyday skills and resources to help others, both locally and internationally.
Along with this, we want to encourage others to do the same.
Regarding this business-mission model, Portercraft Floors technical director, Daniel Elbrecht says, “You don’t have to sacrifice your skills, career, and vocation to make the world a better place… They can all come together.”
We look for opportunities to donate materials and volunteer the labor to get the job done. We do this by teaming up with suppliers to provide materials and retail partners to assist with the work.
Often it takes a village, as with the Still Creek Ranch project. We donated and installed a new floor after a team from a local bank tore out the existing tile. They also painted and donated the rest of their giving budget to other necessities needed.
Director of Still Creek Ranch, James Imnon, observed, “Volunteer groups multiply the effort and do in a week what would’ve normally taken us months.” Read more about this project here.